Thinking Mu on their origin story:
Named after Mu, our little Jack Russell, we started Thinking Mu in 2008. First known as Intrepida Mu, we were a group of young friends who entered the fashion world with a very casual and fun approach. When we were founded, we became one of the first sustainable brands in Europe. The truth is that we didn't even consider calling ourselves "sustainable"; we just wanted to make clothes with common sense.
We chose organic cotton clothing to express what we love most: good friends, food, siestas and music; our "buenas costumbres", as we like to call them. Little by little we became more aware of sustainability and started to use new methods with a sense of humor. By controlling every step of the process, we have set out to ensure transparency, traceability, fair trade and circular economy.
Thinking Mu values and philosophy:
The clothing industry is one of the biggest contributors to global biodiversity loss. This is directly related to soil degradation, groundwater pollution, destruction of natural ecosystems and pollution from the cultivation of their fibers. Switching to an organic approach that uses water responsibly, avoids the use of chemicals, and relies on organic pest control and organic fertilizers is a big step toward reducing environmental impact and securing the future of farming and future generations of farmers.
Our Zero Waste initiative is a project where we recycle clothing made from recycled materials and new sustainable fibers.
At Thinking Mu, we include a transparency tag with every purchase, which contains a QR code that allows you to read the story behind it. The data for each story is carefully tracked and verified by our team. We track everything you can imagine:
NUMBER OF HANDS WORKING ON THE GARMENT - This is important to know because it supports sustainable and fair labor practices.
HISTORY AND MANUFACTURING - Consumers should know the history behind their clothes e.g. B. where the materials come from and how the garment was made.
PACKAGING - Is the packaging environmentally friendly? Can it be reused or recycled? These are all factors that contribute to a garment's environmental footprint.
PLACE OF MANUFACTURE - What materials were used to manufacture the product? What distance did they have to travel before they got to you (ie their carbon footprint)? WATER FOOTPRINT - How much water was needed to make it? You might be surprised how much is needed to grow cotton, for example!
CARBON & TOXICITY FOOTPRINTS - Were any harmful chemicals or processes used in the manufacture of this item such as B. Dyeing fabrics with synthetic dyes?
WASTE POINT - What happens to the garment when you stop wearing it? Unfortunately, unless it can be donated or otherwise reused, it likely ends up in a landfill where it takes many years to decompose.
ANIMAL WELFARE - If animal products were used in manufacturing (leather straps on bags, wool sweaters), were they sourced ethically?"
What does fair trade mean to Thinking Mu?
At THINKING MU, we ONLY work with partners who share our values and beliefs to foster strong, lasting relationships. This applies to all aspects of our business, from trading practices to social and environmental responsibility. As a company that always puts people first, we are proud to be Fair Trade certified.
We are committed to fair working conditions and safe working conditions for all of our employees.
We are proud to receive the two most important and demanding Fairtrade certifications, BSCI and SEDEX. These guarantee that there is no child labour, forced labour, discrimination, excessive working hours or unsafe and unsanitary working conditions. Our commitment to these values ensures that everyone involved in our supply chain is treated fairly and with respect.
No matter where you are in the world, we have a supplier near you.
Although the THINKING MU family is based in different parts of the world including Barcelona, Portugal, India and China, we produce our clothes where the best fibers are. We believe in global production because it is more efficient and effective than exclusively local production. Also, local production is not always a guarantee of fair trade practices, as increasing production in Europe means millions of jobs are being lost in the West.